Under Armour Hits the Runway With a Wild Attempt at High Fashion - Bloomberg

Bloomberg

Under Armour Hits the Runway With a Wild Attempt at High Fashion Bloomberg The next step, of course, has to be a high-end fashion line. The fashion show at New York Fashion Week that introduced Under Armour's fancy side ditched the chipper pop-culture mentality typical of American fashion brands. Instead, the athletic apparel ... and more »