Why Alibaba Just Staged an 8-Hour Fashion Show - Fortune

Fortune

Why Alibaba Just Staged an 8-Hour Fashion Show Fortune Alibaba staged an eight-hour fashion show yesterday, with 200 models wearing 80 brands, as part of the e-commerce company's run up to the Nov. 11 shopping blitz known as Singles' Day in China. The Shanghai fashion show illustrated the expansive reach ... Alibaba Group's Tmall Launches Fashion Extravaganza, Cements Its Position as China's Leading Trend-defining ...Business Wire (press release) 'See Now, Buy Now' Focus for Tmall Fashion ShowAlizila all 10 news articles »