Saturday, 18 February 2017

How Nike Became A Fashion Powerhouse - Fast Company


Fast Company

How Nike Became A Fashion Powerhouse
Fast Company
But, to everybody's surprise, the shoe became an instant fashion sensation on the streets of New York. They were so popular in Harlem and the Bronx that they acquired the nickname "the uptowns." "It's just one example of how sport and design collided ...



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