Wednesday, 8 March 2017

Adidas is gaining ground on Nike with a fast fashion strategy - Quartz


Bloomberg

Adidas is gaining ground on Nike with a fast fashion strategy
Quartz
“We are not a fashion company,” said Adidas CEO Kasper Rorsted on the company's 2016 earnings brief today. “Of course we like to have fashionable products, but we are a sports company.” But it was lifestyle products, more than performance, that drove ...
New Adidas CEO Plans Fast-Fashion Focus to Catch Up to NikeBloomberg

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