Fashion's See-Now, Buy-Now Trend Reshapes Jewelry - New York Times

New York Times

Fashion's See-Now, Buy-Now Trend Reshapes Jewelry New York Times See-now, buy-now is the customer demand pushing more and more fashion houses to join Burberry, Ralph Lauren and Tommy Hilfiger in selling straight from the catwalk. And high-end jewelry is experiencing that same desire for all-but-instant gratification.