Nike's high-tech denim suggests the next trend in jeans will be function over fashion - MarketWatch

Nike's high-tech denim suggests the next trend in jeans will be function over fashion MarketWatch Nike has extreme-sports participants, like skateboarders, in mind with its new performance-denim patent. The next denim trend won't be determined by color or hemline but by performance, experts say, with high-tech fabrics being incorporated in the ...