| JC Penney Launches 'Project Runway' Line Amid Retail Push For Faster Fashion Forbes J.C. Penney's new Project Runway clothing brand, based on the T.V. show about competing aspiring, designers marks its latest bid to capture the business of fast-fashion chains like H&M and Zara. The exclusive line rolls out to 500 stores with a women's ... | 
 
 
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