Vuitton Knows Fashion Is a Money Pit—and Keeps Throwing Money in It - Bloomberg

Vuitton Knows Fashion Is a Money Pit—and Keeps Throwing Money in It Bloomberg Fashion apparel is “a loss leader” in the luxury business, says Ashok Som, who directs a luxury management program run by France's Essec Business School and Italy's SDA Bocconi School of Management. But runway shows can create an aura around the ...