Tuesday, 21 November 2017

How Swatch Started a Revolution - Bloomberg


Bloomberg

How Swatch Started a Revolution
Bloomberg
The fashion watch revolution of the 1980s and 1990s marked a new phase of the quartz watch revolution of the 1970s. Led by Swatch, Fossil and Guess, this revolution created a new watch category: the fashion watch. It's not what's inside the watch that ...



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