'This Is A Business Now': YouTube Stars Influence Generation Z's Fashion Tastes - NPR

NPR

'This Is A Business Now': YouTube Stars Influence Generation Z's Fashion Tastes NPR Gen Z is the generation that follows millennials. The oldest members are now going into college, they have tons of buying power, and marketers are trying to figure how to sell to them. Youth Radio's Rhea Park reports on how fashion trends reach Gen Z ... and more »