What fashion brands can learn from Nike's first six months as an Amazon partner - Digiday

What fashion brands can learn from Nike's first six months as an Amazon partner Digiday When Nike caved in and became an official first-party seller on Amazon this summer, it felt like a retail omen. If Nike — the world's largest athletic company, earning $34 billion in revenue in 2017 — couldn't hold out, who could? “You can't ignore ... and more »