Playing for the badge: How fashion is ushering in a new age for club crests - The Guardian (blog)

The Guardian (blog)

Playing for the badge: How fashion is ushering in a new age for club crests The Guardian (blog) Clubs eventually lost their nerve. Modernity fell out of fashion. Faux‑heraldic crests became the norm, a rococo revival of overly intricate signifiers impenetrable to anyone outside the city limits. Of the genre, Newcastle's sea-horses perhaps stand ...