The hottest fashion brand in the world was built on irony and $1000 sweatshirts - Vox

Vox

The hottest fashion brand in the world was built on irony and $1000 sweatshirts Vox Things like “influence” and importance are watery concepts. But it's easy to see that the Milan-based fashion brand Off-White has 5.4 million Instagram followers and that founder Virgil Abloh has 3.1 million. It's easy to see that Rihanna wears these ...