Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters - New York Times

New York Times

Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters New York Times You've heard of profiling criminals, but welcome to fashion profiling — the practice of classifying and targeting individuals based on their clothing brand preferences. Fashion profiling played a bigger role in the 2016 American presidential election ... Cambridge Analytica Weaponised Fashion Brands to Elect Trump, Says Christopher WylieThe Business of Fashion Cambridge Analytica weaponized Facebook users' fashion tastes to help elect TrumpQuartz Cambridge Analytica weaponized fashion brands to help elect TrumpFast Company Refinery29 -The Guardian -East Bay Times all 21 news articles »