Faced with the prospect of buying her teenage daughter another expensive dress she’d wear only once or twice, Jen Forman created Charlotte’s Closet, a web site that offers Gen Z access to fashion’s sharing economy. Charlotte’s Closet rents, at up to 75 percent below retail, dresses and gowns for myriad social occasions, including proms, homecomings, bat mitzvahs, sweet sixteens and sorority formals. Dresses arrive the week of the event and can be kept for five days. Charlotte’s Closet competes in the teen space with start-up Haverdash, which charges $59 per month for an unlimited rental pro...
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