Under Armour is learning the hard way that sportswear is as much about fashion as performance - Quartz

Under Armour is learning the hard way that sportswear is as much about fashion as performance Quartz The company has been investing in expanding its lifestyle offering for years, and recently upped its commitment through a fashion-centric line with New York designer Tim Coppens in the second half of 2016. But it hasn't done it well enough to make up ... and more »