Goodyear's Illuminated Tires Promised a Whole New Frontier in Car Fashion - IEEE Spectrum

IEEE Spectrum

Goodyear's Illuminated Tires Promised a Whole New Frontier in Car Fashion IEEE Spectrum In the early 1960s, Goodyear revealed “one of the most dramatic tire developments in the history of the industry,” according to the company's newsletter. It was a tire made of Neothane, a synthetic polyurethane rubber that could be poured into tire ...