Is See-Now-Buy-Now Just a Trend, or the Future of Fashion? - New York Magazine

New York Magazine

Is See-Now-Buy-Now Just a Trend, or the Future of Fashion? New York Magazine The fashion industry loves a bandwagon, and the see-now-buy-now one keeps rolling along. A murderer's row of major brands, from Burberry and Ralph Lauren to Tommy Hilfiger and Moschino, has incorporated at least some element of instant gratification ... and more »