GANT'S CEO: This is why fashion brands are losing the battle to athleisure - Business Insider Nordic

GANT'S CEO: This is why fashion brands are losing the battle to athleisure Business Insider Nordic Fashion is dying, and athleisure is thriving in its place. The reason for that is simple. Sports and athletic companies care much more about the consumer experience, according to Patrik Nilsson, the CEO of fashion brand Gant. And that's exactly why ...