At Vetements, 'It's Not Really Fashion' - The Business of Fashion

The Business of Fashion

At Vetements, 'It's Not Really Fashion' The Business of Fashion PARIS, France — When Demna Gvasalia calls his Vetements project “a creative lab of ideas,” he's talking about a whole lot more than fashion. Now that he's set up in his pristine new headquarters in Zurich, where a tidy environment begets a tidy mind ... and more »