As Amazon moves into fashion, Asos tries to stay ahead in digital - Digiday

Digiday

As Amazon moves into fashion, Asos tries to stay ahead in digital Digiday Fashion retailer Asos is testing new digital features, including a gifting assistant and a “pay later” feature. The fashion company is launching a chatbot on its Facebook page on Nov. 8 for shoppers in the U.K. and France. Shoppers answer a series of ...