Nike's Failed Attempt to Challenge the Old-School Adidas Cool - The Business of Fashion

The Business of Fashion

Nike's Failed Attempt to Challenge the Old-School Adidas Cool The Business of Fashion In rebooting the Stan Smith line, Adidas crafted a campaign that was more shaggy than slick. First, it quietly pulled them from the market. Then it shipped customised pairs to select celebrities as it prepared to ramp up production. The subtle approach ... and more »