Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story? - The Business of Fashion

The Business of Fashion

Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story? The Business of Fashion In a country home to relatively few major fashion brands — save for Adidas, Puma and Hugo Boss — Berlin alone has over 2,500 fashion businesses, many born from its renegade creative scene. And yet the city's most noteworthy labels — including GmbH ...