Softwear: How an Underground Fashion Label for Nerds Got Cool - WIRED

WIRED

Softwear: How an Underground Fashion Label for Nerds Got Cool WIRED Pragmatic, textile-driven design, social media acumen, and supply-chain savvy made Outlier a darling of nerdy, direct-to-consumer technical menswear and an I-see-you signifier among Silicon Valley types. Today Outlier has 22 employees—Burmeister and ...