Why Western fashion brands fail in China, and tips on succeeding in a country where millennial consumers are taking ... - South China Morning Post

South China Morning Post

Why Western fashion brands fail in China, and tips on succeeding in a country where millennial consumers are taking ... South China Morning Post The London-based retailer struggled to make a mark in China's high-street fashion scene, despite a growing retail market in China and a fondness from consumers towards many other traditional British brands. “One of their problems is they tried to sell ... and more »