H&M Pivots to Big Data to Spot Next Big Fast-Fashion Trends - Wall Street Journal

Wall Street Journal

H&M Pivots to Big Data to Spot Next Big Fast-Fashion Trends Wall Street Journal As a result, some stores have started carrying more fashion and fewer basics such as T-shirts and leggings. “You are much more vulnerable today if you don't have the right product at the right price because I can search the world for the right product ...