Payless Pranks LA Fashion Influencers With $640 Shoes - LAist

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Payless Pranks LA Fashion Influencers With $640 Shoes LAist Every brand wants to be hot with influencers talking them up on social media. That includes Payless. To promote its wares, the bargain brand lured fans of high fashion to a fake store, named Palessi, and sold them Payless shoes, which mostly retail for ... Payless shoes fools fashion snobs, sells discount shoes at luxury pricesWDAM Payless Opened a Fake Luxury Store, 'Palessi,' to See How Much People Would Pay for $20 ShoesAdweek all 534 news articles »